31 August 2007

eyewash 1,2,3: (1) relax, (2) keep things simple, (3) do so daily



Inspiration in the everyday is an easy concept, yet often it's neglected in our busy lives. Getting lost in the details can makes keeping things simple a rather sticky affair...

HISTORY: eyewash commonly refers to a fluid used in the aid of rinsing eyes. It also describes the apparatus used to physically wash the eyes, in the event of contamination by foreign materials or substances.

A lesser-known definition refers to the "spiffing-up" of base camps, in anticipation of visiting high-ranking officials. Essentially, "making the most" with not a whole lot. Causally, the end result leans toward
minimalist as sheer necessity takes precedent. A lot of sweeping dirt out of the way; painting rocks white & simply white-washing nearly "everything" abounds - resulting in eyewash.

Believe necessity to be the mother of invention? Whole-heartily prescribe to the theory of form follows function?
Visual clutter drives you to crazy town? Believe part of today's modern movement must entail environmental; ecological AND social awareness & action?


For whatever reason,
if
a fan of the clean, modern, minimal aesthetic, then the concept might speak to you. Eyewash will feature the people & things that help to make our lives more simple, beautiful, comfortable & healthy.

Enjoy! I look forward to your feedback!

eyewash design on flickr: http://www.flickr.com/groups/eyewashdesign/

eyewash design on etsy: http://www.eyewashdesign.etsy.com/

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